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Warner Bros. film studio unveiled a new division called Warner Premiere, in order to make and distribute movies - for the first time - directly to DVD avoiding theaters. The movies will be most sequels and the new division, annually will produce up to 15 original titles made by well-known filmmakers, starring recognized actors.

It was revealed that Warner Premiere’s first title will be Dukes of Hazzard II, which is expected to be released in Spring 2007. In head of the Warner Premiere was named Diane Nelson, who previously served as executive vice president of global brand management. The studio indicated that some the titles will be released for downloading via the Internet.

With, we’re creating an additional stream of new, high-quality, fan-ready DVDs that will be supported by top-notch marketing to help them stand out in the increasingly crowded marketplace.
- said in a statement, Kevin Tsujihara, president of Warner Bros. Home Entertainment Group -

This entry was posted on Wednesday, August 23rd, 2006 at 10:11 am and is filed under DVD, Other News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.