MTV launched online virtual world for Laguna Beach
MTV has launched an online virtual world for Laguna Beach. Now fans can create an avatar and live in the a new 3D social virtual world based on the hit MTV reality show Laguna Beach. Tomorrow MTV will air the Laguna Beach Winter Formal and members of the VLB will be able to watch it a day early in the virtual world while after the virtual screening on the next day members of the community will be able to take part in the virtual winter
formal online.
Virtual Laguna Beach gathers fans of the show and gives them the possibility to create online alter egos who can interact with each other in a virtual environment featuring many of the show’s landmarks, from the beach itself to the cast members’ high school, favorite restaurants, shops etc. Users can converse in groups by text or voice chat, attend parties, listen to music and watch streaming videos supplied by MTV Networks.